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Komentarz pochodzi od Cece, 08.11.2012, o 08:39 (UTC): Great ideas. I would add that your campaign suhold be above board. I've seen viral campaigns, for example, that start out as if they are user-generated content, and it turns out there is a marketing machine behind it. It may create a lot of buzz, but I think it also creates a bad taste in the mouth for the brand when the true source of the content is revealed.
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